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Molly Barth's avatar

Nutter Butter's social presence actually did work in terms of selling more Nutter Butters (https://www.milkkarten.net/p/nutter-butter-committed-to-the-bitit)

But overall I agree that brand voice (and brand humor) is becoming homogenous and one-note. I think we can expect this to change as we possibly head into a recession - like stop trying to be cute just give me a fqing coupon

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